The Indianapolis Colts kicked off the first of several events Wednesday morning in celebration of the team heading to the playoffs.
“The idea of the campaign is to engage fans,” said Chuck O’Hara, director of Colts marketing. We’re just really excited about this, were going to light the down blue and it’s going to be great.”
The Colts teamed up with the Children’s Museum of Indianapolis and invited fans to participate in “Light the Town Blue” Community Day, a city-wide celebration held in honor of the team.
“We could not be more proud of what the Indianapolis Colts have achieved this year. Theirs’ has been a season of overcoming significant odds to achieve resounding success,” said Dr. Jeffrey H. Patchen, president and CEO, The Children’s Museum of Indianapolis. “Those challenges included Head Coach Chuck Pagano’s cancer, which is thankfully in remission. The Colts set the example we strive to instill at the museum… no matter how difficult your challenges, always strive to be the best you can be. We are thrilled to host such a fun and inspirational community event. Go Blue!”
The event will be held at the museum until 2 p.m. Wednesday. Visitors are encouraged to wear blue, and the first 5,000 attendees will receive free blue glow sticks and playoff posters. Fans will also receive a $2 discount on regular museum admission.
Blue and some Colts players will participate in the family-friendly activities. Colts cheerleaders will also be in attendance to sign autographs for Colts fans.
“It’s hard for Indianapolis fans to travel and unfortunately we can’t be at the game, so this is a way for us to say ‘we’re here for you. We support you 100 percent,’” said Colts cheerleader Stephanie B.
Wednesday evening, the Colts will debut a light display on the city’s north side. The lights will appear every morning and evening through Jan. 5 from 5 a.m. to 8 a.m. and 6 p.m. until 11 p.m.
Fans interested in taking photos of the display are urged to park in the lots adjacent to the Pyramids, located in the 3500 block of Depauw Boulevard.
The Colts, 11-5, will face the Ravens, 10-6, in the Wild Card Playoffs held in Baltimore. The game will begin at 1 p.m. Sunday. The Colts finished second in the AFC South, while Baltimore won the AFC North, giving them the fourth seed and the Colts fifth.
The team will travel to the playoffs with head Coach Chuck Pagano, who missed several games to undergo treatment for cancer. He returned for the team’s 28-16 victory over the Houston Texans last Sunday.
“I think this season has been really different, this has been a rookie filled team, Chuck Pagano’s illness and to see him come back and the emotion and of even have the opposing team cheering, it’s awe inspiring and I think it’s a season to remember,” O’Hara said.
Coach Pagano jointed the Colts on Jan. 25, following four seasons with the Baltimore Ravens. Sunday’s game will be the third time the Colts have played the Ravens in the playoffs.
For more information about the Colt’s “Light the Town Blue” initiative and their Instagram contest, visit the Colt’s website.