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Clearer picture emerging of future for Twinkies, other Hostess brands

A clearer picture is emerging of what the future holds for some of Hostess’ signature brands, including Twinkies.

Private equity firms Apollo Global Management LLC and C. Dean Metropoulos & Co. are nearing a deal to buy the Twinkies brand from bankrupt Hostess Brands Inc. That’s according to sources familiar with the deal, which would also include other Hostess snack cakes.

The deal hasn’t been finalized yet, the source said. According to the Wall Street Journal, the bid would be for more than $400 million.

Earlier in January, Hostess picked a $390 million offer from Flowers Foods for several brands including Wonder Bread. The company makes Tastykake products.

On Monday, Hostess tapped McKee Foods Corp. as the initial bidder for Drake’s Cakes, a line that includes Ring Dings, Yodels and Devil Dogs. The company makes Little Debbie snack cakes. Hostess also chose United State Bakery as the lead bidder for four bread brands in addition to bakeries, equipment and depots.

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7 Comments to “Clearer picture emerging of future for Twinkies, other Hostess brands”

    Jody Maiden said:
    January 29, 2013 at 2:05 PM

    as long as they bring back chocolate chip min muffins….

    ClanSmokeJaguar said:
    January 29, 2013 at 2:07 PM

    I hope none of those shops are unionized thereby finalizing the utter failure of the union thugs who sought to extort Hostest for more $$$ just to squirt cream filling into a cake.

      cjmo said:
      January 29, 2013 at 6:30 PM

      Same here! I hate unions, they do way more harm than good! Wonder how the former workers feel about their union now that they can't find anything close to their former earnings? Unemployment is probably less than half what they made, even if they would've taken the pay cut!

    Betty said:
    January 29, 2013 at 2:25 PM

    Where is the Wonder Bread & Buns and the Rye Bread?

    vicki farmer said:
    January 29, 2013 at 5:50 PM

    What about chocolate zingers?

    guest said:
    January 29, 2013 at 6:05 PM

    Will Home Pride bread be included?

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