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Abercrombie & Fitch CEO doesn’t want ‘fat’ women wearing his clothes

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Do your kids wear Abercrombie & Fitch clothes? You might be interested in what the CEO, Mike Jeffries, has to say about women who are overweight.

To keep it quick: He doesn’t like them. They’re not cool. That’s why he won’t make women’s slacks larger than a size 10.

In a 2006 interview with Salon, he said this:

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

A new book, The New Rules of Retail, reveals his attitude hasn’t changed.