Do your kids wear Abercrombie & Fitch clothes? You might be interested in what the CEO, Mike Jeffries, has to say about women who are overweight.
To keep it quick: He doesn’t like them. They’re not cool. That’s why he won’t make women’s slacks larger than a size 10.
In a 2006 interview with Salon, he said this:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
A new book, The New Rules of Retail, reveals his attitude hasn’t changed.