Hoosier Hospitality? Not really, says new study

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Hoosiers pride themselves on being polite—there’s even a phrase for it: Hoosier Hospitality.

But a new study challenges that notion. The Marchex Institute ranked Indiana as the third-rudest state in the nation. Marchex, which bills itself as a “leader in mobile performance advertising,” analyzes customer satisfaction and how businesses interact with people.

For its latest project, the company examined more than 600,000 phone calls from the past 12 months made by customers to businesses in 30 industries like cable and satellite companies, auto dealerships, pest control centers, etc. The firm looked for the frequency of curse words and which states said “please” and “thank you” the most.

According to that survey, Indiana ranked third among least courteous states, meaning “please” and “thank you” were in short supply during those calls. Here are the top five least courteous states:

  1. Wisconsin
  2. Massachusetts
  3. Indiana
  4. Tennessee
  5. Ohio

The most courteous states were:

  1. South Carolina
  2. North Carolina
  3. Maryland
  4. Louisiana
  5. Georgia

Marchex also set out to find which states swear the most, analyzing phone calls for expletives. Indiana finished in the middle of the pack in terms of profanity, landing in the “occasionally profane” category.

The “Goody Two-Shoes” category ranked the least likely to curse states. Here’s the top five:

  1. Washington
  2. Massachusetts
  3. Arizona
  4. Texas
  5. Virginia

The “Sailor” category ranked the most likely to swear states. Here’s the top five:

  1. Ohio
  2. Maryland
  3. New Jersey
  4. Louisiana
  5. Illinois

The data found that 66 percent of curses come from men and that the calls lasting more than 10 minutes contain the most cursing. Phone calls made in the morning are more likely to elicit swearing than calls in the afternoon or evening.

Ohio, by the way, was the only state to find itself in the top five in both the most likely to swear and least courteous categories.

The study was done as part of National Etiquette Week. For more information, go to the Marchex Institute’s website.