INDIANAPOLIS – City leaders hope Hoosiers take advantage of deep hotel discounts this summer.
Visit Indy has rolled out its Indy VIP campaign encouraging Hoosiers to stay downtown. The offer, which slashes prices by up to 30 percent, includes Father’s Day weekend (June 14-16) or the Fourth of July (July 3-7).
More than 30 hotels are participating, and a minimum stay is not required. Guests have to show their Indiana ID in order to receive the discount.
This is the second time Visit Indy has offered this deal to Hoosiers. City leaders tried it in November and December last year, according to Visit Indy Vice President of Marketing & Communications Chris Gahl. It was successful the first time, so the city decided to try it again.
“While we know you have a budget to travel, we want you to spend that and experience the capital city ’cause there’s a lot to do and see,” Gahl said.
If people decide to take advantage of Indy VIP, Gahl said they are encouraged to explore what the city has to offer.
“Our city does such a great job and a lot of people tend to go out of town. We want people to understand what our visitors get to experience in Indy,” said Phil Ray, general manager of the Indy Marriott Downtown.
“Our downtown is so fabulous. It’s just a great chance for people to virtually come downtown and then be able to run around and just be able to enjoy all the amenities that our city has to offer,” Ray said.
Gahl said they’ve noticed a summer trend in which Hoosiers are opting for a “staycation” instead of going out of town.
“Instead of, let’s say, making, a trek to Florida or for that matter Chicago for a long weekend, (they can) escape to the capital city,” Gahl said.
You can check out Visit Indy’s website for more information.