Gillette declares “Shaving Rebuilt” with its most expensive razor yet

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(April 30, 2014) – Gillette is declaring “Shaving Rebuilt” after releasing their newest razor on Tuesday.

The Fusion ProGlide FlexBall is a battery-operated razor that will go on sale mid-June.

According to Gillette it’s their most advanced blade ever. “Thinner, finer blades with a low-resistance coating glide effortlessly through hair for less tug and pull, providing incredible comfort, even if you shave every day,” the company boasts.

It’s also Gillette’s most expensive blade ever priced at $12.59.

That’s about a dollar more than the current top-line ProGlide razor.