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Westfield businesses struggle to remain visible after U.S. 31 changes

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WESTFIELD, Ind. (November 21, 2014) - Some businesses in Westfield located just north of 146th Street are struggling with changes to U.S. 31. It's not the construction itself, but how it obscures drivers' view of the businesses.

Rhonda Daly, Westfield Hospitality Coordinator, says it's causing businesses to lose money.

"U.S. 31 has gone up as opposed to staying level as it used to be, and just from the eye's perspective going by, you miss out on seeing what used to be very visible," says Daly. “Coming down from the north at exit 129A, if you missed that particular exit, you were gone. You were gone and nowhere near a place to get back on without going miles down the road.”

Daly says the City of Westfield worked with INDOT, the City of Carmel and property managers to get more signage along U.S.31.

"Now, with those directional signs, it's really leading people to where they need to go in advance before they bypass that particular exit."

However, there are other signs, called monument signs, that detail what businesses are located in Greyhound Plaza and Village Park. Those can't be raised under a city ordinance limiting the height of signs.

"We are in the early stages of dealing with the ordinances to elevate these, because right now the city does have something that keeps everything at a certain level, but with the overpass of 31, those signs are going to be considered for elevation in the coming months."

Daly says a proposal could be presented to city council sometime during the winter months.

Westfield also has a new campaign aimed at informing residents and visitors about what the growing city has to offer. It's called Westfield Welcome, and it starts with bringing business leaders and city officials together to inform the community about what is available and where. Maps are also being distributed to remind drivers how to navigate the area.

There is a new Westfield app available, and Westfield Welcome accounts on Facebook and Twitter, @WstfldWelcome.

Daly says increasing spending in the area is important to the growth of the city. She points to all the visitors coming to visit Grand Park and says, "For economic purposes, we want them to experience the pleasure of shopping and staying in Westfield."