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A Whopper of an idea: Burger King to sell Flame-Grilled Fragrance

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Photo courtesy of Burger King

(March 20, 2015) – Is it an April Fool’s gag or flame-grilled brilliance? We’ll have to wait until April 1 to find out.

Burger King ads in Japan promise a limited-edition perfume for April Fool’s Day to make you smell like a couple of all-beef patties.

The name may lose something in translation, but Flame-Grilled Fragrance will sell for 5,000 yen (about $41) and comes with a free Whopper. How’s that for an offer?

It’s a one-day sale, according to Burger King, and only available at stores in Japan. Sorry, rest of the world.

Burger King did this a few years back in the United States with the fragrance Flame.

Flame was billed as “the scent of seduction with a hint of flame-broiled meat.” Yep, pretty much says it all.

If that doesn’t get your senses sizzling or whet your appetite for seduction, there are plenty of others — what shall we call them — interesting scents that have been available in recent years.