Indianapolis 500 to get first-ever presenting sponsor
INDIANAPOLIS, Ind. (Jan. 21, 2016) – Sponsorships are no stranger to the Indianapolis 500, but the Greatest Spectacle in racing has never had a presenting sponsor.
Until now, that is.
May’s race will be called the “100th Indianapolis 500 Presented by PennGrade Motor Oil,” officials announced Thursday.
“This historic announcement is welcome news for the Indianapolis Motor Speedway and generates even more momentum for the entire Verizon IndyCar Series,” Hulman & Company CEO Mark Miles said. “PennGrade Motor Oil, with its deep understanding of the heritage and tradition that fuels the Indy 500, is the perfect presenting sponsor for the world’s greatest race.”
According to our media partners at the Indy Star, D-A Lubricant, the Lebanon, Ind.-based parent company of PennGrade, has signed a three-year deal worth $5 million. Product bottles will feature IMS/IndyCar logos as part of the sponsorship, according to RACER magazine.
The company has a history with the Indianapolis 500. From 1955-1958, the company sponsored entries in the race.
“We’re thrilled that PennGrade Motor Oil is joining us, not only for the 100th Running of the Indianapolis 500 but for more Indy 500s going forward,” Indianapolis Motor Speedway president Doug Boles said. “My grandmother worked for D-A Lubricant so I’m well-versed in the company’s history and I know our fans will appreciate the Hoosier connection as well.”
PennGrade is meant for high-performance street and racing engines, according to the company. The motor oil is also an associate sponsor of Graham Rahal of Rahal Letterman Lanigan Racing.
“I can’t think of a more powerful vehicle to help us launch our brand PennGrade Motor Oil than the Indianapolis 500,” D-A Lubricant Company President Gisela Miller said. “The eyes of the world will be on the Indianapolis Motor Speedway this May as they are every year, and I couldn’t be more excited to have our company sharing that spotlight.”
The 100th Running of the Indianapolis 500 is set for May 29, 2016.