INDIANAPOLIS, Ind. – McDonald’s has been handing out toys in their Happy Meals for decades. But the fast food giant is raising eyebrows with the newest toy it’s serving up, and many people have mixed opinions.
For the next four weeks, all Happy Meals sold in the United States and Canada will include a “STEP-it” fitness tracker.
The six different colored wrist pedometers track a child’s movement throughout the day, and they blink at different speeds depending on the activity level.
The release of the pedometers was meant to coincide with the 2016 Olympics.
McDonald’s Canada Senior Marketing Manager, Michelle McIImoyle, told CityNews, “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”
Many people have different opinion about the idea of putting a fitness tracker in a meal meant for kids.