INDIANAPOLIS, Ind. – Typically speaking, the NFL keeps tight control over what players can wear on the field.
Just think about Indianapolis Colts punter Pat McAfee, who sported patriotic shoes to mark the somber anniversary of 9/11. McAfee said he was wearing the shoes even though he admitted the league would probably fine him.
In the end, McAfee didn’t face a financial penalty, but the league has levied fines in such cases before.
That makes this week’s campaign particularly interesting, as the league will allow players to lace up custom shoes for its “My Cleats, My Cause” campaign. More than 500 players across the league will wear customized cleats supporting a charity close to their hearts. After the games are over, the shoes will be auctioned off, with proceeds going to those charitable causes.
The campaign is the first time players can wear custom shoes during a game without facing the possibility of fines.
According to the Indianapolis Colts, 37 players will show their support for causes ranging from raising awareness about mental health, diabetes and social injustice to youth programs and the military.
You can see some of the customized cleats in the gallery above. Here’s a list of players and their causes provided by the Colts:
- Mike Adams – Team Adams Foundation
- Dwayne Allen – Deep Vein Thrombosis
- Henry Anderson – USO
- Akeem Ayers – Boys & Girls Club
- Austin Blythe – Ed Thomas Family Foundation
- Darius Butler – NAACP
- Anthony Castonzo – Kids’ Voice
- Le’Raven Clark – Habitat for Humanity
- Phillip Dorsett – Boys & Girls Club
- Jack Doyle – Say Love Foundation #BrodyStrong
- Lavar Edwards – Hands of Hope
- Mattias Farley – Brandon Marshall Foundation
- Clayton Geathers – YoungStroke
- Denzelle Good – Boys & Girls Club (Gaffney, S.C.)
- T.J. Green – March of Dimes
- Joe Haeg – Wounded Warrior Project
- Jonotthan Harrison – Institute for Quality Education
- T.Y. Hilton- Fathers & Families
- Edwin Jackson – Hope for Justice
- Art Jones – American Diabetes Association
- Ryan Kelly – Concerns of Police Survivors (C.O.P.S.)
- Zach Kerr – National Domestic Violence Hotline
- Curt Maggitt – Special Olympics
- Pat McAfee – Wish for Heroes
- T.Y. McGill – Villalobos Rescue Center
- Josh McNary – NAACP
- Donte Moncrief – GameChanger Foundation
- Matt Overton – National Police Defense Foundation
- David Parry – San Francisco Fire Department Toy Program
- Joe Reitz – Outreach, Inc.
- Chester Rogers – Special Olympics
- Tevaun Smith – Villalobos Rescue Center
- Devin Street – Brandon Marshall Foundation
- Erik Swoope – EdChoice
- Jordan Todman – Boys & Girls Club
- Adam Vinatieri – SCI Foundation
- Erik Walden – National Stroke Association