Indianapolis airport expands incentives to attract international flights
INDIANAPOLIS — An Indiana airport has expanded its incentives package with the aim of attracting new international air service.
The Indianapolis International Airport has increased the amount of marketing support available for new international flights, The Indianapolis Business Journal reported. The incentives include banners, digital advertising and vinyl floor decals at the airport. Other incentives include fee waivers and rent reductions during the first two years.
The airport currently only has direct international flights to Cancun, Mexico and Toronto, Canada. The airport is trying to attract its first transatlantic flight, with London as a top priority.
The airline had previously offered up to $50,000 in marketing support for the first year of a new international service. Under the expanded program, airlines can receive up to $400,000 in marketing support during the first two years of service, depending on the frequency of flights.
Strengthening these incentives will bring the airport in line with industry standards, Senior Director of Commercial Enterprise Marsha Stone wrote in a memo to airport authority board members.
“As staff continues to aggressively pursue international service, this incentive will be critical to competitively position Indianapolis amongst peers also pursuing similar service opportunities,” she said.
The airport authority board hired the Indy Chamber in May to help it with both air service development and land development.