There is no shortage of diet and nutrition products emerging into the market each day, but which are temporary fads and which are actual growing trends that are here to stay in Central Indiana?
Grocery store inventory changes depending on demand, and right now the demand is for local produce, said Nathan Roberts, general manager at Pogue’s Run Grocer.
“More than ever in the city, especially now that we have a lot of good inside the 465 urban farmers and urban gardeners, it’s gotten better,” Roberts said.
The Polluck Communications Dietitian Survey shows that low-carb and low-fat are out and the no. 1 nationwide trend for 2013 will be that people will look for natural, minimally-processed foods.
“A lot of it is pastured and grass fed animals and eggs are probably one of the big trends I’m seeing more than anything,” Roberts said.
He said more local consumers are also looking for foods that aren’t genetically modified.
“Something that is going to be the next popular trend this year is going to be the battle of whether we should know whether GMO food is labeled or not,” Roberts said.
Customers nationwide and locally have also been asking for soy-free, gluten-free, wheat-free and grain-free products. It’s a trend so strong in Indianapolis that Shelby Malaterre opened The Caveman Truck.
“Everything on the truck is completely grain free, completely soy free and completely dairy free, so those are some of the major food allergies and people don’t have to worry about that when they come to the truck,” Malaterre said.
Malaterre said he lost 27 pounds in 20 days by doing the grain and dairy-free Paleo Diet.
“I just had such high energy levels and so many things in my life had changed for the better,” Malaterre said. “My skin had cleared up, my sleep was better;
I just knew I could never go back to the traditional grain based diet again.”
There are only 10 Paleo Diet food trucks in the whole country and most of them started in 2012. Malaterre is the only Paleo truck or restaurant in Indiana.
“Really the only thing you’ll notice you’re missing is the bread. Like you’re going to get a burger with a giant organic lettuce leaf,” Malaterre said.
Americans are also utilizing other leafy greens that were previously too obscure.
“Kale is king,” Roberts said.
“Everyone just skipped over it in the (aisle), right next to the collards, they just didn’t know what it was before,” Roberts said.
In terms of nutrition advice, dietitians, social media and smart phone apps will be the top three sources, according to the Polluck Communications Dietitian Survey.