Taco Bell fails to deliver Cool Ranch tacos at many chains

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It was supposed to be a day of celebration for Taco Bell fans but many are upset with the fast food chain.

The company announced Monday that it would release the Cool Ranch Doritos Locos Taco Wednesday, a day earlier than planned.

The problem? Not all of the Taco Bell chains had the new shells.

The company apologized in a statement saying that the early delivery was only at participating restaurants.

23 comments

    • Taco Meat

      This Is What Really Hides In Taco Bell’s “Beef”

      Taco Bell "beef" pseudo-Mexican delicacies are really made of a gross mixture called "Taco Meat Filling" as shown on their big container's labels, like the one pictured here. The list of ingredients is gruesome.

      Beef, water, isolated oat product, salt, chili pepper, onion powder, tomato powder, oats (wheat), soy lecithin, sugar, spices, maltodextrin (a polysaccharide that is absorbed as glucose), soybean oil (anti-dusting agent), garlic powder, autolyzed yeast extract, citric acid, caramel color, cocoa powder, silicon dioxide (anti-caking agent), natural flavors, yeast, modified corn starch, natural smoke flavor, salt, sodium phosphate, less than 2% of beef broth, potassium phosphate, and potassium lactate.

      It looks bad but passable… until you learn that—according to the Alabama law firm suing Taco Bell—only 36% of that is beef. Thirty-six percent. The other 64% is mostly tasteless fibers, various industrial additives and some flavoring and coloring. Everything is processed into a mass that actually looks like beef, and packed into big containers labeled as "taco meat filling." These containers get shipped to Taco Bell's outlets and cooked into something that looks like beef, is called beef and is advertised as beef by the fast food chain.

      Can you call beef something that looks like ground beef but it's 64% lots-of-other-stuff? Taco Bell thinks they can.

      That's the reason why an Alabama law firm is presenting a class action lawsuit for false advertising—they are not asking for any money—saying that the fake Mexican food maker should label their processed clustermass of disgust as what it really is in all promotional materials, following USDA laws. It appears that they have a very good point.

      According to the USDA, Taco Bell can't call this mixture "beef" at all. Beef is officially defined as "flesh of cattle", and ground beef is defined as:

      Chopped fresh and/or frozen beef with or without seasoning and without the addition of beef fat as such, shall not contain more than 30 percent fat, and shall not contain added water, phosphates, binders, or extenders.

      That is certainly nothing like the mix that they are using in their products.

      The law firm argues that the meatmud correctly labeled as "taco meat filling" in the industrial packaging should be labeled in exactly the same way in all advertising and packaging, as the USDA mandates. Of course, the All-New Double Decker with Two Times More Taco Meat Filling would not sound very good on TV.

      The right to know
      Taco Bell's meat filling looks like ground beef before and after cooking, but it has been augmented with fibers and other substances to keep the price low. That's how they can offer tacos for 99 cents—and that's fine: There's absolutely nothing wrong with their processed mixture apart from being gross.

      The problem here is that the consumers may believe that this "meat filling" is actually beef while it's not. If it looks like beef, it's labeled as beef, and it's advertised as beef, then it must be beef—except that substance is not beef. It's just "meat filling". That could deceive the public, which is why there is a class action lawsuit in the works. Consumers have the right to easily learn what they are eating before making a decision to eat a taco or not, just like they need to know before buying cloned meat or genetically modified vegetables or products containing corn syrup.

      The final irony: The USDA says that any food labeled as "meat taco filling" should at least have 40% fresh meat. According to the Alabama law firm, Taco Bell stuff only has 36% meat. Perhaps they should call it Almost Taco Meat Filling.

      Thank you, Corporate America, for yet another episode of food fun. [WTOL]

      Update: The LA Times reports that the lawsuit doesn't ask for any money, just a correction. Taco Bell has issued an official statement replying to the lawsuit.

  • Upset

    I don't know… I'm really upset over this … I mean Obama with his drones shooting citizens right heir on US soil … Now Taco Bell not coughing up the cool ranch loco taco… What's next ?? Jimmy Carter telling everyone what a great guy Hugo Chavez was ??

  • Tiffany

    How does something so stupid make the news???? Its a shell, get over it!!!!!!!! America has real problems.

  • DUH

    I wish people would proof read before they post. Also they need to learn the difference between there and their….

  • Sis

    I was able to order and receive the new shell taco today and I absolutely loved it. Worth the wait everyone.

    • Meat & Taters

      Is Taco Bell still putting silicone in their taco meat as a filler? It used to be 20% silicone. Hey, don't take my word for it…look it up yourselves taco eaters.

      • Know what u r eating

        "Rather than beef, these food items are actually made with a substance known as 'taco meat filling,' " the lawsuit says. The firm contends that that Taco Bell shouldn't market the taco meat filling in question as beef because their testing shows that it only contains 36 percent ground beef. If that's true, Taco Bell's meat filling product would fall below the already generous USDA standard for it to qualify as meat — the present standard demands it consist of at least 40 percent meat. This inspired Gizmodo's Jesus Diaz to crack, "Perhaps they should call it 'Almost Taco Meat Filling.'"
        The remainder of the Taco Bell's meat filling product consists of "extenders" like water, "Isolated Oat Product," wheat oats, maltodrextrin, soy lecithin, maltodrextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch, sodium phosphate and silicon dioxide.
        Taco Bell actually addresses its use if silicon dioxide in the "Food Facts" section of its website under the question, "I heard a rumor that there's sand in your taco meat?" It then goes on to explain that silicone dioxide is "a safe, common food ingredient" that's "primarily used in food to prevent ingredients from sticking together.
        Autolyzed Yeast Extract functions as MSG. the G is glutamic acid, the excitoxin that makes the neurons in the brain overfire until they die early, making you think something tastes good. since people know msg is bad, the food industry looked for a new way to get the food addictive.
        "¡Yo quiero Taco Bell!" Here, lizard lizard lizard!

  • Taco Breath

    Just like these companies…they never make enough for the product release dates, e.g., toys, iPhone's, you get the picture.

  • safety guy

    I bet somewhere a trashbag is thinking about sueing because they took the day off to get these Cool Ranch Tacos, but couldn't, and there's a lawyer telling them they have a case.

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