Grumpy Cat’s iconic frown has secured her an endorsement deal with Friskies, officials announced Tuesday.
Tardar Sauce will now serve as spokescat for a Friskies brand of cat food.
The brown and white-faced cat has a permanently grumpy-looking face due to feline dwarfism.
Her owner’s brother posted a photo of Tardar Sauce on Reddit back in 2012. Redditers immediately started making image macros with grumpy captions such as, “I had fun once, it was awful” and “Of all the lives I’ve lived, this one is the worst.”
Friskies will present Tardar Sauce with a lifetime achievement award during an award show next month. That’s pretty impressive, considering she’s just 1.5 years old.
Grumpy Cat is owned by Tabatha Bundesen and lives in Phoenix.