Indiana’s first Tesla store opens at Fashion Mall

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INDIANAPOLIS (Dec. 13, 2013) – It’s a first for Indiana.

Tesla Motors opened its first Indiana store Friday at the Fashion Mall at Keystone. The grand opening was scheduled for 10 a.m.

California-based Tesla hopes to draw in Hoosiers by giving them hands-on experience with the company’s electric cars. Tesla first launched the Roadster in 2008. The company claims its Model S, launched in 2011, can get 265 miles out of a single charge. It goes from 0 to 60 mph in 4.2 seconds.

The Model S, which costs $60,000 for the base model, comes with a federal tax credit. Customers can take a free test drive.

The store is designed to be inviting for customers, and company officials say you’ll never find a “do not touch” sign around the store. Customers will find interactive displays about the car and a design studio where they can customize their own Tesla.