Indy-based company Lids takes over Macy’s in New York City

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NEW YORK CITY — Expanding Indianapolis company Lids is running its biggest pop up store ever, taking over the entire 4th floor of the iconic Macy’s store in New York City’s Herald Square.

The temporary NFL Super Bowl Shop is full of just about every piece of merchandise you can think of, from Super Bowl-themed items to those from every team in the league.

“(You) can virtually buy any kind of item here and we can customize it with (your) name, a player’s number (or) a slogan,” VP of Marketing John DeWaal said.

The store does everything from screen printing to embroidery, plus it’s hosting appearances by NFL players and celebrities.

Fans can even trade collectors’ pins or search for tickets to Sunday’s big game at special ticket kiosks.

The store is not the first time around for Lids – the company has opened pop up locations in the past four Super Bowl cities.

Since it did just announce plans to expand in Indianapolis, though, DeWaal said a second Super Bowl bid in Indy would be a dream come true for the company.

“Indy’s our home, you know, we started our first store in Lafayette. … To have the Super Bowl back in Indy another time is just, it’s just perfect for us,” DeWaal said.

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