INDIANAPOLIS – It’s no secret. Indianapolis is enticing for young professionals. Downtown apartments are 97% occupied. They’re a big draw for the 20-something crowd. A new study shows those yuppies, or young urban professionals, can live cheaper in Indianapolis.
Yuppies are 20 or 30-somethings with expendable income and no kids. They have money to afford extra frills and spend it on services like massages, yoga, haircuts, and dry cleaning.
“People are just looking for ways to feel better, look better,” said Hye Jin Kalgaonkar, owner of The Hot Room on the north side.
She opened her yoga studio three months ago. She said demand’s been overwhelming, especially among the yuppies.
“There was a market here. We see the growing population, especially in the young urban professional,” she said.
That style of yoga isn’t cheap. An unlimited membership comes for roughly $100 a month.
“When I talk to friends back home, it surprises them that it’s not some small town in the middle of the Midwest,” said Chelsea Anderson.
Anderson moved to Indianapolis from the Pacific Northwest, and she said the city impresses her.
Locality surveyed thirty major metro areas. Out of all of them, Indianapolis came up the cheapest to live a yuppie lifestyle. That means 20 and 30-somethings here can be pampered for less than other large cities.
Gavin Frost is president of Young Professionals of Central Indiana. He said the city’s appeal to yuppies is no surprise.
“What they’re doing is, they’re buying nice homes, buying them at affordable rates, and then having disposable money. In this city, you can do anything from go to the roller derby, to the cabaret, and just grab hot dogs and beer, and it’s all affordable,” said Frost.
Back at The Hot Room, Chelsea Anderson said she’s a fan of life in Indianapolis.
“Indianapolis has really met all my needs and my wants,” she said.
The top three most expensive urban areas for yuppies include San Francisco, Denver, and Washington, D.C.