INDIANAPOLIS – With the approaching winter storm, some Indianapolis business managers are concerned how the weather will impact their bottom line.
When bad weather hits, many Hoosiers decide to bundle up and stay indoors. However, that spells bad news for businesses like Ripple Bagel Deli in Broad Ripple.
“People driving to the neighborhood is definitely almost non-existent whenever the weather is really bad,” said manager Audra Boarman. If they do stop by and pick up food, Boarman said, it’s almost always a quick stop and go. “People definitely aren’t lingering the way that they used to.”
A few stores down, it’s the same story at Artifacts. The business has been on Guilford Ave. for 35 years and has never seen a winter quite like this one.
“I do not remember ever experiencing anything like this,” said manager Jeanne Kaplan. “We’ve had moments in winters that are bad, where we’ve had to close, but then that’s it. That’s like the one time for winter. But this has been over and over and over.”
The store has seen a drop in sales this winter and had to cut down store hours. Even Valentine’s Day, which is supposed to be one of the busiest days, was slow this year because of the weather.
“You can’t do anything about it, but it is discouraging, cause it definitely keeps people away,” added Kaplan.
She said she just hopes spring will bring enough traffic to make up for winter’s loss.