March Madness turns into competitive fundraising in central Indiana

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INDIANAPOLIS, Ind. (February 28, 2014) — Local non-profits are competing against each other in a March Madness-style tournament. Brackets for Good was founded by a Butler University graduate who wanted to harness the passion for basketball into something positive for the community.

“We came up with the idea to help raise awareness about the nonprofits that exist in our own backyard,” said Executive Director Matt McIntyre.

Sixty-four nonprofits are signed up this year, after 16 participated last year. People can donate online to the nonprofit of their choice starting Friday, Feb. 28. Each dollar donated counts as one point.

“Each round is a week long, so they have a week to raise more money than their opposition, and by doing so they advance to the next round,” McIntyre said.

The grand prize is $10,000, but even the organizations that don’t advance benefit from the money raised.