(April 7, 2014) – The federal government has launched a nationwide campaign to stop distracted driving.
The new ad shows three friends laughing while enjoying a drive together. Then, the driver takes a second to reply to a text and misses a stop sign, resulting in a grisly crash.
The campaign from the Department of Transportation’s National Highway Traffic Safety Administration costs an estimated $8.5 million.
According to the NHTSA, about 660,000 U.S. drivers are using cell phones while driving at any given moment. Eighty percent of teens and young adults say they’ve read text messages while behind the wheel. That’s part of the reason the campaign is putting an added emphasis on adults 18-34 by using BuzzFeed and YouTube to get the message across.