Coca-Cola drops controversial ingredient from Powerade

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(May 5, 2014) – Coca-Cola decided to remove a controversial ingredient from some of its Powerade sports drinks.

Brominated vegetable oil (BVO) is used as a stabilizer in fruit-flavored drinks, but it’s also linked to a flame retardant.

Coca-Cola said the chemical is used in Powerade’s strawberry lemonade and fruit punch flavors. The company has started phasing it out.

PepsiCo dropped the ingredient from Gatorade last year in response to customer feedback. A teenager also started a petition on to get Pepsi to stop using the ingredient, noting that BVO isn’t approved for use in Japan and the European Union.