New ads promote lifeline law as students head back to college

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By: Liz Gelardi

INDIANAPOLIS, Ind. - New ads aimed at promoting Indiana's lifeline law will run on social media as well as on the radio.

Thirteen universities and surrounding areas will be targeted with a multi-platform ad campaign to raise awareness about the law.

State Sen. Jim Merritt, R-Indianapolis, who has been an advocate of the law, said it is intended to make sure teenagers know they can get help even when they’ve made a mistake.

"We have eliminated all the hurdles to calling 911 for those underage drinkers so that lives can be saved," said Senator Merritt.

The ads will run on the radio, internet radio site Pandora, YouTube and Facebook. The spots will hit the airwaves and internet as many students head back to classes this week.

IUPUI's Office of Health and Wellness promotes the lifeline law. Educators are surprised at the number of students who are still unaware of the law and its protections.

"They can't believe that the word immunity is in there and they think to themselves this is a great tool," said

Click here for information on Indiana's Lifeline Law.

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