Creative Services Director

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WXIN/WTTV, A Tribune Media Broadcasting station, seeks an experienced Creative Services Director. The CSD develops and recommends advertising policies, strategy, budgets and media for all station advertising and promotion programs. Responsible for the station’s style and image which is communicated by various media in an effort to create station brand and to increase viewership for two stations.

RESPONSIBILITIES

  • Develops and recommends over-all station advertising programs including themes of programming to promote establishment of broadcast, selection of media and determination of print or broadcast schedules.
  • Responsible for the creation of a style and image for the station which is communicated on-air and through other media; assures that the integrity of this style is maintained in all promotional opportunities.
  • Supervises directly and through others the production of materials for broadcast on WXIN/WTTV promoting its regularly scheduled programming and movies; meets with individual producers to discuss and identify promotional approach; upon completion, supervises the scheduling of the promotional materials.
  • Responsible for the graphic designs created in the Art department for all print and on-air promotion material; oversees the on-air graphics created for the morning and evening news programs.
  • Works with assigned personnel for the creation of promotion programs as required for special programs, station talent, sporting events, contests, etc.
  • Studies and evaluates the promotion strategies and use of media by other television stations in the Indianapolis market to measure the effectiveness of the station’s promotional activities.
  • Develops and maintain a strong working relationship with the Sales department and assist them with revenue generating promotions.
  • Other duties as assigned

REQUIREMENTS/QUALIFICATIONS

  • Bachelor’s degree or equivalent related experience.
  • Prior CSD experience or Promotion Manager in Top 25 market preferred
  • Prior experience promoting WB and/or Fox entertainment preferred
  • Prior News promotion experience preferred
  • Knowledge in media buying including radio, print, outdoor, and cable and co-op allocation
  • Creative writing, producing, and editing skills
  • Knowledge of sales promotion preferred
  • Knowledge of budget preparation and maintenance

Visit www.TribuneMedia.com, search Careers, Job Listings using job code: 2014-41160 or Keywords: Creative Services Director Indianapolis

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