Colts help United Way launch ‘New U’ strategy with Monument Circle party

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By Michael Henrich

INDIANAPOLIS, Ind. (Sept. 12, 2014) -- The United Way of Central Indiana launches its "New U" initiative Friday with the help of the Indianapolis Colts on Monument Circle.

The effort kicks off at the downtown Indianapolis landmark from 11 a.m. to 1 p.m.

United Way of Central Indiana's President and CEO Ann Murtlow told FOX59 the goal of New U is to leverage the organization's ability to bring people together in order to make major, positive changes in the region.

"Basically to not just serve people in need today, but to really move the needle on big community issues, so that we are well positioned to be a successful community long into the future," Murtlow said.

The New U's goals can be broken down into four priority categories: education, income, health and basic needs.  Some of the specific goals include reducing childhood obesity, increasing reading proficiency, raising the amount of kids in high-quality childcare and reducing income deficiencies.

"We would encourage people to give, advocate and volunteer," she said.

Colts cheerleaders, alumni and Blue, the mascot, will all be on hand for Friday's kickoff event.