By Megan Trent
INDIANAPOLIS, Ind. (September 15, 2014) – Taylor’s Bakery on Allisonville Road in offering up a sweet treat on Wednesday to celebrate the return of their stolen delivery truck, affectionately nicknamed Big Red.
Brothers Matt and Drew Allen are co-owners of Taylor’s Bakery. The business has been in the family for 101 years, beginning with their great-grandfather in 1913.
Monday morning Drew called Matt, waking him up to ask if he knew the whereabouts of Big Red. Matt said he did not, and it soon became clear that someone had stolen the truck.
The brothers took to social media, asking for customers’ help spotting Big Red. As a reward, the bakery offered free doughnut holes for a year to whoever could help crack the case.
“We quickly got on social media, just because the truck is so recognizable and stands out," explains Matt Allen. "We figured it would be a great way to spread the word that we were on the lookout for it.”
They also handed out free cookies decorated with a picture of Big Red.
“We just decided to have some fun with it," says Drew Allen. "It wasn't really a fun morning, so we decided, what can we do? Try to have some fun with it, and people were really humorous and had some good responses.”
The tips started pouring in from people who thought they had spotted the truck around Indianapolis. A few callers demanded money for information, but most were just eager to help. Then a man called the bakery shortly after 3:00 Monday afternoon, saying he had spotted Big Red.
"We had a lot of tips, not all of them necessarily correct, but we did have one tip that said it was over here at east 21st and Tipton," says Drew Allen. "So we gave the police that information and they were able to find the vehicle.”
Matt and Drew say the man did not want a prize or a reward, just to pass along the information.
"Our customers got involved and got Big Red back, so we’re happy," says Drew Allen.
"We'll all sleep happy tonight!" agrees Matt Allen.
The truck was slightly damaged on the inside and the lugnuts were loose on one of the front wheels, making it dangerous to drive back to the bakery. A tow truck came to pick up the truck and take it to a mechanic for repairs.
“I think they got the lugnuts off, but couldn't get the tires off. So they started to fiddle with it, but thanks to the help of everyone and all of our customers, we got it back in time," says Drew Allen.
Now that the truck has been found and no one wishes to step forward to claim the prize of free doughnut holes for a year, Matt and Drew have come up with a tasty way to thank customers and community members.
Wednesday at Taylor’s Bakery at 62nd Street and Allisonville, employees will be passing out a half dozen free doughnut holes with every purchase while supplies last.
“We’re very grateful to everyone who shared it and re-tweeted and did their part,” says Matt Allen.
Taylor’s Bakery also has a location on 116th Street in Fishers, but the Allisonville location is where Wednesday’s doughnut hole give-away will take place. The bakery will be open from 6:45 a.m. until 6 p.m.