Indy charity hopes “unselfie” makes Giving Tuesday a success

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By Lindy Thackston

INDIANAPOLIS, IN (December 2, 2014) - After Black Friday, Small Business Saturday and Cyber Monday comes Giving Tuesday.

This year marks the third annual Giving Tuesday. The movement is meant to harness the collective power of charities, families, businesses and individuals to make a difference.

Horizon House in Indianapolis is celebrating the day with a special breakfast Tuesday morning and a challenge.

Horizon House is a place that connect homeless neighbors with services to help them.

"A lot of times people don't know where they’re going to take a shower, where they're going to do their laundry, where they're going to have their mail delivered or where they're going to store their belongings securely," said Horizon House Executive Director Teresa Wessel. "Before they can even think about getting employment, they need to take care of these basic needs."

The goal of the breakfast is to get 1,000 people to donate $25 to Horizon House.

Guests will also be asked to show support but taking an unselfie, which Wessel says is when you hold a paper in front of your face saying why you gave, instead of a typical selfie. Horizon House hopes donors will then post the unselfie to their social media accounts and tag it with #unselfie and #GivingTuesday.

You can donate by texting "Hope25" to 24700 or by clicking here or here.

Wessel says donations are especially important this time of year.

"Last year we ended up with severe temperatures and there were many individuals that had amputations from frostbite-related issues, so the warmer the clothing that we can purchase, the better chance we have of saving someone's life."