“Polar Plunge” season kicks-off

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Indianapolis, Ind. (January 31, 2014) -- Some brave people are “freezing for a reason,"  jumping into ice cold water and raising money for Special Olympics Indiana. Saturday's event at Butler University was the first "Polar Plunge" opportunity of the season. It's one of 14 events happening now, through March 7th, making it possible to serve more than 11,000 athletes in our state. Last year, the plunge season raised more than $580,000 dollars for Special Olympics Indiana. As promised, the morning show convinced Jillian Deam to jump in for the cause!