Heinz gives ketchup a kick with sriracha
By Aaron Smith
(February 11, 2015) – Heinz is bringing the heat with its newest ketchup.
The company said it is releasing the new product this month: Heinz Tomato Ketchup Blended with Sriracha Flavor.
H.J. Heinz Company said that its new sriracha product “comes in the familiar upside-down 14-ounce plastic squeeze bottle featuring a green and red label” and will be available in WalMart, Target, and other retailers. The suggested retail price is $2.69.
“The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs,” said Heinz brand manager Joseph Giallenella, offering some culinary advice.
Heinz, based in Pittsburgh, said it will manufacture the ketchup-sriracha blend in Fremont, Ohio.
The product will be available later this month.