Valentine’s Day in central Indiana means big business

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INDIANAPOLIS, Ind. (Feb. 13, 2015) -- Some put it right up there with New Year's Eve. Area businesses say business is booming ahead of Valentine's Day, and flower shops and restaurants are especially busy trying to handle the rush. Valentine's Day is falling on a Saturday night, which is date night for a lot of people. That's part of the reason why restaurants are so busy, and why area flower shops are so busy.

It was controlled chaos at Oberer's Flowers on Old Meridian Street in Carmel.

"A lot of stuff going on at the same time, trying to organize our deliveries, getting our drivers out the door," said Bri Hewitt of Oberer's Flowers.

Deliveries are a big part of their business, she says, especially on Valentine's Day. This year, however, it seems Hoosiers are breaking with tradition by walking in instead of having the flowers delivered to their sweetheart. That's because Valentine's Day falls on a Saturday this year.

"At the same time, people are sending more arrangements today versus on valentine's day," Hewitt said.

Sweet treats for sweethearts are what The Flying Cupcake in Carmel specializes in. Their best seller was red velvet. All day long Friday, people like Mary Nguyen picked out the perfect ones.

"I got Pretty In Pink, Cordially Yours with a cherry on top, The Drunken Chocolate Covered Strawberry," Nguyen said.

Downtown Indianapolis restaurants are expecting huge crowds for Valentine's Day. The reservation book for Harry and Izzy's on Georgia and Illinois is filled up.

"Pretty much all this weekend we are," said General Manager Jennifer Hon. "It's a great thing to have especially in the winter time when we're at the mercy of the weather of course."

In case you forgot that it's Valentine's Day, Oberer's will be open for flowers until 5 p.m. Saturday.