McDonald’s declines Burger King’s offer to make a ‘McWhopper’
NEW YORK (Aug. 26, 2015) — This probably isn’t what the United Nations had in mind when it established the International Day of Peace: Burger King is asking McDonald’s to join forces to create a “McWhopper.”
In full-page newspaper ads Wednesday, Burger King says it’s calling for a truce with McDonald’s so that they can create a mashup of their most famous burgers — the Big Mac and the Whopper.
Burger King says it wants to serve the concoction for a single day somewhere in Atlanta, a midway point between the headquarters of the two chains.
Burger King is tying the publicity stunt to promote a nonprofit called Peace One Day, which says it promotes Peace Day. The United Nations designated Sept. 21 as the annual International Day of Peace in 2001.
McDonald’s issued a statement via Facebook:
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time