Drone delivery? Amazon releases video touting ‘Prime Air’ delivery service

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(Nov. 30, 2015) – Amazon unveiled a new video pushing a drone delivery system called “Prime Air.”

The ad, which features Jeremy Clarkson of “Top Gear” fame, showcases the design for Amazon’s drone fleet and how the system will work.

According to Amazon’s website, drones will be able to deliver packages weighing up to five pounds in under 30 minutes.

Amazon has been trying to get public approval for drone delivery, but the service isn’t launching any time soon. The program still hasn’t been approved and faces regulatory hurdles in the U.S. and other countries.

Amazon said this about the system:

Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system. Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.