NOBLESVILLE, Ind. – Primanti Bros. will open its new Noblesville location soon, and it’s celebrating by offering its first 100 customers free sandwiches for a year.
The Pittsburgh-based chain is famous for topping its sandwiches with fries and coleslaw. The Noblesville location is the chain’s 33rd restaurant.
The new restaurant will open on Wednesday, May 18, at 13871 Cabela Parkway. Customers can get things started early with a tailgate party at 5 a.m. that will feature food, drinks, games and a parking lot DJ. The first 100 tailgaters will get to go inside the restaurant at noon.
They’ll become members of the Noblesville 100 Club, which means they’ll enjoy a year’s supply of free sandwiches.
After the doors open for the new members of the Noblesville 100 Club, the restaurant will close for a few hours before opening to the general public in the afternoon.
Primanti Bros. is a dining institution in Pittsburgh, and its “Almost Famous” sandwich has been featured on several national TV shows. The sandwich includes Italian bread “piled high with a choice of grilled meat, an optional egg, secret recipe coleslaw, fresh-cut fries and two tomato slices.”
Unlike the original Primanti Bros., which started in 1933 as a lunch cart, the Noblesville location will be a full-service restaurant with a bar, televisions and indoor/outdoor patio.
The chain also announced plans to open a location in the Circle Centre Mall in downtown Indianapolis during the fall.