Customers line up early for a year of free sandwiches from Noblesville Primanti Bros.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

NOBLESVILLE, Ind. – Primanti Bros. will open its new Noblesville location Wednesday, and the first 100 customers will get free sandwiches for a year.

The Pittsburgh-based chain is famous for topping its sandwiches with fries and coleslaw. The Noblesville location at 13871 Cabela Parkway is the chain’s 33rd restaurant.

Customers got things started early with a tailgate party at 5 a.m. featuring food, drinks, games and a parking lot DJ. The first 100 tailgaters will get to go inside the restaurant at noon and become members of the Noblesville 100 Club, which means they’ll enjoy a year’s supply of free sandwiches.

After the doors open for the new members of the Noblesville 100 Club, the restaurant will close for a few hours before opening to the general public in the afternoon.

Primanti Bros. is a dining institution in Pittsburgh, and its “Almost Famous” sandwich is nationally known. The sandwich includes Italian bread “piled high with a choice of grilled meat, an optional egg, secret recipe coleslaw, fresh-cut fries and two tomato slices.”

Unlike the original Primanti Bros., which started in 1933 as a lunch cart, the Noblesville location will be a full-service restaurant with a bar, televisions and indoor/outdoor patio.

The chain also announced plans to open a location in the Circle Centre Mall in downtown Indianapolis during the fall.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.