Snap, crackle, Mick! 1960s Rice Krispies advertisement featuring Rolling Stones resurfaces

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Snap, crackle, Mick?!

It’s the Rolling Stones like you’ve never heard them before.

This video of a Rice Krispies commercial featuring the classic rock group is making the rounds this week.

The clip was published on YouTube in 2006 (there are several versions posted on the video sharing website) and is believed to have been recorded in 1963 or 1964. The advertisement had a short run on British television in the 60s, according to the Daily Mail.

It would’ve been made shortly after the rock group formed.

The 26-second commercial has some snappy lyrics, too:

Wake up in the morning there’s a snap around the place
Wake up in the morning there’s a crackle in your face

Of course, the band went on to much bigger and better things in a career that’s spanned several decades.

As for why it surfaced this week, it may have something to do with Mick Jagger’s birthday. The Rolling Stones frontman turned 73 on Tuesday.

See photos from the Stones’ 2015 concert at the Indianapolis Motor Speedway:

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