INDIANAPOLIS, Ind. – Build-A-Bear had to call off its “Pay Your Age Day” event and close down lines in U.S. stores Thursday.
The event on July 12 meant customers would just have to pay their current age for any furry friend in all stores in the United States, Canada and the United Kingdom.
Build-A-Bear created the one-day promotion “to kick off its new, everyday celebration of birthdays.”
Once the event kicked off, crowds swarmed to stores across the country. Authorities told the company they couldn’t accept any more guests “due to crowd and safety concerns,” according to their website.
“We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible,” an alert on the site read.
The store at Castleton Square Mall in Indianapolis had long lines around the mall once the promotion started, as seen in the photos below.
After canceling the event, Build-A-Bear said it distributed vouchers to guests who were present in lines, to be redeemed for a future purchase. The company is also now making vouchers available to its Build-A-Bear Bonus Club members in the U.S. and Canada who log into their account by midnight on July 15, 2018. Vouchers related to this event will be honored through Aug. 31, 2018.
“It is our sincere desire for all of our guests to enjoy the best Build-A-Bear experience possible. As such, our goal with the voucher extension is to enable us to better flow traffic to the stores over the next several weeks to avoid long lines and wait times as much as possible,” wrote the company in a statement. “Therefore, we strongly encourage guests to consider delaying their trip to Build-A-Bear, and we appreciate everyone’s understanding and patience in this matter.”