INDIANAPOLIS — Bub’s Burgers launched the Big Ugly as a gimmick to get people in the door, thinking customers would say “I could never eat all that” and order something else.
“Lo and behold, people started eating them,” Owner Matt Frey said.
They’ve lost exact count at this point, but the total sold in 19 years is at least 120,000.
Some important stats about the Big Ugly:
- It weighs 22 ounces uncooked and 16 ounces cooked to medium well.
- The burger is 10 inches across raw and 7 inches after it’s cooked.
- The homemade bun weighs an extra half-pound.
- Two people have successfully eaten FOUR of the 1-pound burgers in a single sitting. Professional eater Randy Santel ate a Big Ugly in 4 minutes. Frey said it wasn’t pretty.
Bub’s Burgers and Ice Cream got its start in Carmel in 2003 and later expanded to Bloomington, Zionsville, Westfield and, most recently, the Indianapolis International Airport.
Other than size, Bub’s Burgers are known for the special seasoning — a secret blend Frey and his wife Rachel developed.
If competitive eating isn’t exactly your thing, no problem. Bub’s has normal-sized burgers with the same seasoning blend. They also have all-beef hot dogs (giant and regular), chicken sandwiches, mahi mahi, elk burgers, portobello mushroom sandwiches, hand-dipped milkshakes and more.