$500 mutual fund investment offered to every baby born on Oct. 20

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(CNN Money – NEW YORK, Oct. 20, 2014)– Voya Financial, Inc. formerly ING U.S., announced that it is offering every baby born in the United States today — October 20, 2014 — a $500 mutual fund investment as a head start on their future retirement savings. The campaign, Voya Born to Save, has been introduced to celebrate National Save for Retirement Week and to help support the next generation on its path to retirement readiness.

“Achieving retirement security is one of the biggest challenges our country faces. Without the right plan, many will have to delay retirement or adjust expectations so they don’t outlive their savings,” noted Rodney O. Martin Jr., chairman and CEO of Voya Financial. “Voya Born to Save reinforces that it’s never too early to start saving and taking control of your future.  In addition to helping the thousands of babies who are born today, this campaign is an opportunity to get everyone thinking differently about how they can improve their readiness.”

According to U.S. Census data, more than 10,000 babies are born each day in the U.S. Voya will honor all those born today with this complimentary investment upon enrollment in the program. Meanwhile, about 10,000 Baby Boomers turn 65 every day. This trend is expected for the next two decades and it underscores how important it is for our future retiree population to adequately prepare themselves – including saving early and often to capture the benefits of long term investing.

The Voya Born to Save program is a reminder that a contribution to retirement savings at any age — no matter how large or small — can help put Americans on the path to becoming more financially and emotionally secure. And while it’s never too early to save, Voya also believes that it’s never too late to seek out retirement planning advice and guidance. Advisors, employers and online resources can help give individuals and families a clearer picture of their retirement savings today and how it translates into retirement income tomorrow.

“It’s important for people to feel optimistic about their journey to and through retirement,” added Martin. “Helping parents think about their newborn’s financial security, and then inspiring those parents to take action and improve their own plan, is one way Voya is making a difference.”

To learn more about the Voya Born to Save program, and to find out if a newborn you welcomed on October 20, 2014 is eligible to receive their complimentary $500 mutual fund investment from Voya Financial, please visit this website.  Parents and guardians of eligible babies must register for this offer by December 19, 2014.

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