CAN’T MISS | Tony Stewart headlines ‘Smokey and the Bandit’-inspired campaign

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(March 4, 2014) – East bound and down, loaded up and truckin’…

The familiar theme from Smokey and the Bandit highlights a new video featuring NASCAR’s Tony Stewart.

The video promises an update of the classic Burt Reynolds flick with Stewart, a Hoosier native, taking the wheel as the Bandit. It’s a promotion for a new web series, appropriately titled Smoke IS the Bandit from Mobil1.

Check it out here:

But how will Smoke’s turn behind the wheel stack up to Jeff Gordon’s most recent thrill ride?

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