The commercial, titled “Dream Crazy,” features Kaepernick alongside other sports legends including Serena Williams and LeBron James, who have reached beyond their personal achievements to support and advance political and social causes.
Despite some intense response to the ad — like people burning their Nike shoes and a Missouri college dropping the brand — the company’s stock hit an all-time high. Nike also gained tens of thousands of Instagram followers after announcing the campaign.
Since the commercial aired on televisions around the world, Nike has released several other socially and politically charged ads featuring an array of athletes from different backgrounds. Most recently, Nike partnered with the Toronto Raptors in their release of a team-branded hijab for Muslim women athletes.