— JR Motorsports (@JRMotorsports) April 7, 2016
(April 8, 2016) – His tweet about banana and mayo sandwiches raised eyebrows this week, and now NASCAR driver Dale Earnhardt Jr. will turn his new notoriety into an opportunity to raise money in the fight against child hunger.
Earnhardt’s tweet shot to the top of the social media trending charts and gained national attention this week after he called banana-and-mayonnaise sandwiches his “favorite.” He’ll spearhead a two-week fundraising campaign that will benefit Blessings in a Backpack. The national nonprofit packs meals for children who are at risk of going hungry on the weekends.
Didn't like my sandwich? I don't hate you. Forget about it and let's feed some hungry kids. I'll match up to $50k. https://t.co/iMLnstx7ga
— Dale Earnhardt Jr. (@DaleJr) April 7, 2016
The reaction to Earnhardt’s tweet was strong, with many people expressing disgust at the very idea of the sandwich. Others defended it as a southern delicacy, and some decided they’d try the sandwich for themselves.
“I was shocked – in a completely good way – at how much attention this picture received Tuesday night,” Earnhardt said about the sandwich controversy. “I got a kick out of watching the videos of people trying the sandwich for the first time. Even if they didn’t like it, I appreciated that they gave it a shot.
“The whole thing got me thinking that whether you like the sandwich or not, perhaps we could make something universally positive from this.”
Earnhardt launched DaleJrSandwich.com to raise money for the group. The site will remain active until April 23, and he’s pledged to personally match $50,000 in donations. He joked that he didn’t expect the staff at Blessings in a Backpack to pack banana-and-mayonnaise sandwiches for kids.