INDIANAPOLIS, Ind. (December 26, 2015) — Experts are predicting the day after Christmas to be one of the busiest shopping days of the year, surpassing Black Friday and Cyber Monday sales.
New data from an American Express study said 66 percent of people are expected to shop the day after Christmas, compared to 45 percent of people on Black Friday and 47 percent on Cyber Monday.
The majority of the shoppers will be out to take advantage of the post-Christmas deals for themselves, about 38 percent, about a quarter of shoppers will be out to use a gift card they got for Christmas and more than 20 percent of shoppers plan to take advantage of deals to buy things for next Christmas, according to the study.
Target opened up its doors an hour early Saturday to accommodate the increase in traffic.
“Not only do you have the fact it is the day after Christmas, but then you have the weekend sales," Target Store Manager Jeff Dugas said. "It really was the perfect storm for our guests to come in and continue doing their holiday shopping."
Dugas said most shoppers came into to return items, use gift cards or buy some of the Christmas knickknacks that were half off.