Designer hopes to expand Indiana’s fashion industry

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INDIANAPOLIS – When you think of Indiana, fashion isn’t exactly the first thing that comes to mind, but one Hoosier designer is hoping to change that perception.

Bradley Burnell was born to a farming family in Hendricks County, but knew early on that he would not follow in those footsteps.

“I just always knew I was a little different,” he said. He eventually left the state to pursue his dreams. “I felt like I had to leave.”

He launched the Be Cool Clothing Company. Now he’s back in Indiana to grow his brand, The Haus of B & Company, and to help grow an industry.

“I was like what can I do to help the City grow to something that I would want the City to grow to?”

Burnell is working with local artists like those at French Pharmacie, and other industry contributors like Palm Studios to re-energize the local fashion scene. He even plans on locally manufacturing his clothing line which would create new jobs.

He believes there’s too much talent and too much heart in the Hoosier state for fashion to not be a viable industry.

“Why not just build something that Indiana can be proud of, that I can be proud of, other artists can be proud of?” he asked. “I mean Indiana’s not the prettiest girl at the prom, but it’s my girl and I’m gonna dance with her.”

Burnell is also seeking the new face for his fashion house by holding a model competition. Three winners will be picked and announced at the May 3rd “Where Have All of the Flowers Gone” fashion show in downtown Indianapolis. Participants can sign up for the event at under Contest.

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