NOBLESVILLE, Ind. — Step aside COVID-19, live music is making a comeback in a new way. Local venues are turning arena parking lots and drive-in movie theaters into concert hot spots.
The concert promoter for “Live From the Drive-In” will give fans a live music tailgating experience unlike any other, and kicks off July 10-12 in at Ruoff Music Center in Noblesville.
“Our industry as a whole is pretty innovative, pretty entrepreneurial,” says Andrew Newport, General Manager at Live Nation, “Spent many nights at the drive in as a kid for sure.”
Live Nation said they are reimagining the live music experience during a time of social distancing by creating a one-of-a-kind drive-in setting. Fans will have their own private tailgating zones next to their cars, and are allowed to bring chairs, food and drinks.
Friday, July 10 will feature Yacht Rock Revue, Saturday, July 11 is Jon Pardi, and Brad Paisley is set for Sunday, July 12. Tickets go on sale Friday, June 26th at 10 a.m. at LiveNation.com/DriveIn. Citi is the official presale credit card of “Live From The Drive-In”, for complete presale details visit www.citientertainment.com.
Live Nation said tickets will be available to purchase per car, with a maximum of four people permitted per car. Events will also be limited capacity in order to maintain social distancing. More details including event guidelines can be found at LiveNation.com/DriveIn.
Fans can expect contactless ticket scanning through their window when they pull into the venue and then will be shown to their designated tailgate area where they can park and enjoy the show from their own marked-off space. There will be dedicated buffer space around each vehicle to ensure social distancing measures. All artists will be performing full live sets on stages set up in the parking lots of each of the venues. The events will also feature full LED screens and speakers throughout so fans can enjoy a truly live concert experience.
On Saturday, Tibbs Drive-In will begin their first of 20 live concerts aired to their big screens. Garth Brooks is up first.
“People have to wear masks in the concession stand, or if they have to use the restroom,” explains Marcella Snyder, owner of Tibbs Drive-In.
The venue says they will be at full capacity because the event is billed as a drive-in movie, not a live concert. This allows them to function at a different stage of the re-open process.
“With the whole ‘Pack your car for $100’ bit we will probably see 5-6 people per car,” details Snyder.
As of now, Snyder says the venue is not sure which artists will round out the remaining 19 acts that will be aired live to their three screens. Live Nation adds that they too are not sure if there will be more drive-in concerts at the Ruoff this summer.