INDIANAPOLIS– Fox 59 finished no. 1 in virtually every morning news time period and was the most watched late news in the key adult 25-54 viewer demographics during the February Sweeps, according to results released by Nielsen.
At 4:30 a.m., Fox59 Morning News increased ratings by a whopping 550 percent, more than doubling its closest competitor, WTHR, which dropped 14 percent. Fox59 also finished no. 1 in the 5 a.m. hour, while WTHR finished no. 3 in the time period and declined by 27 percent year-to-year. Across the entire 4:30-7 a.m.local news block, Fox59 finished as the no. 1 watched morning news.
When the other stations switched over to national news, Fox59 Morning News continued to dominate, finishing no. 1 in the 7-9 a.m. time period, easily beating NBC’s “Today Show”. In the 9am hour, Fox59 Morning News increased ratings by 27 percent year-to-year nearly doubling the 9 a.m. hour of “Today”.
“Central Indiana viewers began making the shift to Fox59 Morning News several years ago, and it continues to happen in large numbers,” said Fox59 Vice President and General Manager Larry Delia. “We remain committed to delivering the best news, weather and traffic coverage with Central Indiana’s biggest and most liked morning news team.”
Fox59 News at 10 continued to be the no. 1 choice for viewers before they go to bed, beating all other newscasts that air at 10 p.m. and 11 p.m. Not only did Fox59 News at 10 finish as the most watched late newscast, it outperformed NBC’s entire primetime lineup on WTHR.
Finally, Fox59 continued its growth in the early evening news time periods, highlighted by Fox59 News: Live @ Five, which is the fastest growing newscast on any station in the early evening news race. Live @ Five increased ratings by 27 percent and finished no. 2 in the 5 p.m. hour.
Fox59 is a Tribune Broadcasting station and one of the largest local news producers in the country, airing 60 hours of live, local newscasts each week. TRIBUNE is one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company’s broadcasting group owns or operates 23 television stations, WGN America on national cable, the national multicast network Antenna TV and Chicago’s WGN-AM. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.