Gen Con 2016 convention again shows increased attendance

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Gen Con Convention -(picture courtesy of Indy Star)

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INDIANAPOLIS, Ind. — Gen Con 2016, which for the first time featured more than 500 exhibitors and an expansion into Lucas Oil Stadium, continued a seven-year streak of record turnstile attendance with 201,852 attendees, up 2.5% from 2015 attendance. Unique attendance remained nearly flat, ending at 60,819. Unique 4-Day Badge holders increased 4% year over year.

“Our goal when planning Gen Con 2016 was to optimize the attendee’s experience,” said Adrian Swartout, Owner/CEO of Gen Con LLC. “We introduced a new pricing structure to help with badge purchases and to help improve show planning, and also created more comparative value with our 4-Day Badge. By growing the Exhibit Hall and expanding into the stadium, we were able to improve attendee traffic flow and offer more entertainment opportunities. Reviews of this new show experience have been overwhelmingly positive.”

Gen Con also set records with the number of events at the convention, surpassing 16,500 ticketed events. The Pre-show Trade Day program, held August 3, once again sold out with more than 550 participants. Gen Con’s official charity partner of 2016, The PourHouse, will receive more than $35,000 from donations created from on-site programming, including a large contribution from Mayfair Games.

The convention will return next year to Indianapolis, August 17-20, which mark the 50th historic Gen Con 50.

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