IndyCar, NTT announce multi-year renewal of title sponsorship

Indy 500

IndyCar and NTT announced a multi-year extension of NTT’s title sponsorship of the racing series.

NTT first became the title sponsor at the start of the 2019 season. In addition to its title sponsorship, the global technology and business solutions provider extended its agreement as the Official Technology Partner with the NTT IndyCar Series, the Indianapolis Motor Speedway, the Indianapolis 500 and the NASCAR Brickyard Weekend.

Officials from Penske Entertainment Corporation and NTT made the announcement Thursday.

The title sponsorship was set to expire at the end of the 2021 season. Neither NTT nor IndyCar disclosed the terms of the renewed title sponsorship or its length.

The company’s technology will give fans additional avenues for bringing the race to life—both fans in attendance and those following from home.

“With world-class technology and innovation, NTT has helped take the IndyCar Series to the next level,” said Roger Penske, founder and chairman of Penske Corporation. “Over the first two years as entitlement sponsor of the series, the dedicated team at NTT has helped IndyCar become more efficient and effective through smart technologies. As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms. We thank NTT for the long-term commitment to the IndyCar Series and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together.”

NTT developed an “enhanced digital experience” that will connect fans to the race like never before. It includes real-time, data-driven insights, analytics and machine learning.

“With no spectators at the Indianapolis Motor Speedway for last year’s Indianapolis 500, due to the pandemic, we were set a new challenge – to think outside of the box in terms of leveraging our technology to bring the race to fans at home,” said Simon Walsh, CEO, NTT Ltd. Americas. “Enhancing the viewing experience and creating the next generation of IndyCar followers – wherever they are – is a critical objective for IndyCar and NTT, and we look forward to continuing our work with IndyCar and the broader Penske Corporation and serving as a trusted partner to help the organization continue their digital transformation and achieve their ambitions.”

“The past year has significantly changed the way people engage with sports. NTT is helping INDYCAR adapt by creating new ways for fans to engage and connect through digital,” said Bob Pryor, CEO, NTT DATA Services. “We’re excited to enhance the enjoyment and experience of motorsports for more fans. As the digital partner of choice for our clients, NTT DATA is proud to grow with INDYCAR and help fans enjoy their racing experiences—on and off the track.”

A few things fans can expect:

  • NTT Smart Venue: AI-enabled optical detection technologies, combined with real-time entry gate flow rate data, give the IMS operations and security teams better visibility into current and possible scenarios, enabling them to see a bigger, more real-time picture of the venue that includes visitor and vehicle traffic flow and congestion, social distancing, etc. These enhancements will allow the event teams to optimize their resources in real time with faster, more data-driven decision making to focus their resources on areas where race attendees can benefit the most. At-gate IMS personnel also now have mobile POS capabilities at their fingertips for digital ticketing and parking transactions – all to help manage the event venue more safely and efficiently, providing a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway.
  • INDYCAR Data Experience: Powered by NTT, fans can now engage with more race and driver data than ever before via multiple channels, including the INDYCAR Mobile App , the IMS Media Wall (a 100-foot wide, high-resolution LED data display on the Pagoda) and more as they engage with real-time, data-driven racing insights powered by NTT. The multiple track views stay up to date with real-time leaderboards and provide access to more exciting, easily shareable data and stats coming off of more than 140 different data points from each car and the track itself. Among other events highlighted by the data experience will be a live race view of all competitors, biggest movers, featured head-to-head battles, race team and pit stop performance impact, as well as highlighted race events such as the green flag, yellow flags and the checkered flag.
  • INDYCAR Mobile App: Powered by NTT DATA, fans can now enjoy an enhanced user experience and virtually ride along with their favorite driver athletes and teams as they tear down the course at 200+ mph. With additional live, in-car cameras and new video feeds, users can see up to five drivers from a first-person perspective. In addition, fans this year will also get to enjoy live streaming and a more integrated INDYCAR Fantasy League and e-commerce experience. Global usage of the mobile app continues to expand, with usage during live racing events continuing to grow. The free app is available for year-round use around the world via download from the iOS App Store or Google Play.

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