Kellogg’s, the world’s largest cereal maker, is making changes after someone called the art on their Corn Pops boxes racially insensitive.
The controversy is over a game on the back. The little Corn Pop characters are doing different activities like shopping and playing in the arcade.
One Twitter user took offense to the character with a darker yellow tone apparently cleaning. He commented that it was “teaching kids racism.”
— Saladin Ahmed (@saladinahmed) October 24, 2017
Kellogg’s responded to the tweet saying they are committed to diversity and inclusion, and they will update the artwork. Kellogg’s says the new artwork will reach stores soon.
Kellogg’s spokesperson Kris Charles released the following statement to USA Today: “Kellogg Company has respect for all people, and our commitment to diversity and inclusion has long been a top priority. We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely.”
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.
— Kellogg's (@KelloggsUS) October 24, 2017