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INDIANAPOLIS, Ind. (April 16, 2014)– It’s a head turner for sure. Usually when you see mobile billboards around town its advertising events or a new business in town.  However, one Indianapolis man is using it to find his missing dog.

Eddie Williams decided to rent a truck from Billboard “N” Motion in an effort to find his missing toy poodle, Boomer.

“This billboard cost me $1,950 for five days. I don’t care about the money. What I care about is Boomer,” said Williams.

Boomer has been missing for five months. Williams said someone stole his dog out of his car when he went to pay for gas inside a station at the corner of Sherman Drive and 25th Street on Indianapolis’ east side. For the past five months, Williams has felt a void in his life without his dog.

“He’s not a dog to me he’s a little human. My little human, and he’s my travelling companion,” said Williams. “I drive semis for a living he was everywhere I went.”

He even hired a private investigator to search for the dog, but when that didn’t work, he decided to rent the mobile billboard for even more exposure. He used a bold yellow background and red writing to highlight the $1,500 reward he’s offering. The billboard is already creating buzz.

“I seen the truck and I thought it was real nice because he must really love his dog. He said I think a $1,500 reward for Boomer and the sign was so big I couldn’t miss it,” said onlooker Ronald Hughes.

The truck will cruise around Indianapolis until Sunday, April 20. If you spot it in your area and think you may know where Boomer is please call 317-494-2060.