More drivers cashing in on loyalty programs to save on gas

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As the price of a gallon of unleaded gas creeps closer to the dreaded $4 mark, more people are taking advantage of loyalty rewards to save money.

Amy Hillsman said she drives out of her way to fuel up at a Kroger gas station and use her loyalty reward points.

“One time I got 40 cents off a gallon or 50 cents off a gallon which is pretty significant,” she recalled as she filled up her truck Friday.

Many places, like Marsh and Speedway, offer deals on gas through loyalty programs. Kroger reports 95 percent of customers swipe their loyalty card when they shop and lately the grocer has seen an uptick in the number of people cashing in on those points.

“A bigger percentage of our customers are using the fuel rewards card,” said spokesman John Elliott. “If you get $50 gift card, $100 worth groceries and you pick up two prescriptions while you’re in here, you’ve got 300 points, or 30 cents a gallon off on that fill up.”

“If I can save 10, 20, 30 cents off a gallon, I’ll do it,” said Hillsman.

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